Founded in 1743, Hakutsuru is one of the oldest saké producers in Japan and is located in the Nada district of Kobe, a leading saké production area known throughout Japan. The name Hakutsuru means “white crane”. The Japanese crane’s reserved character and graceful appearance, and the cultural association of seeing the crane in flight as an auspicious sign made the crane an ideal symbol to represent the excellent quality of Hakutsuru’s saké.

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